GO Pool Rebrand

Now this one was a whole lotta fun—one might even say the bee’s knees. Flamingo’s hotel pool was long overdue for a full-on makeover, and we were all in. I splurged on luxurious messaging, tapped into my retro side, and embraced a whole lot of pink. No regrets.

For the first concept, Luxe in Paradise, we used a refined, muted color palette to set a dreamy, elevated tone. The commanding typeface gives the messaging a distinct look, creating a striking juxtaposition with the full-bleed photography.

The second direction, Peekaboo Retro, takes a whimsical turn—harkening back to a Vegas-meets-Palm Springs pool day in the 1950s. The image sliver evokes mystery and allure, while the copy drives the playful messaging home. And really, who can resist language like Got It Made In The Shade?

So sit back, grab a drink with a tiny beach umbrella, and get ready for campaign concepts that serve up some serious fun in the sun.